Research & Analysis
To understand the challenges facing the brand, we start by identifying
the core brand issues. This enables us to build the strategic foundation
and communication objectives upon which we develop creative.
Depending on existing insights and strategy, we may conduct consumer
research. The methodology is determined by the project nature and objectives.
Depending on the objectives, research to gain consumer insights and feedback
may be implemented before, during or following creative development.
Using the data we’ve gathered, we develop key insights that help
us to identify implications and opportunities for the brand.